With a kitschy video (with over 500,000 views) paired with poppy song from Empire of the Sun, it’s been 24 hours since the big Yahoo! logo reveal.
Designed to be “Whimsical, Personal and Proud”, the Twiterverse just isn’t buying it!
To their credit, or discredit, they won’t be the first rebrands met with hostility. Remember Gap in 2010, Tropicana in 2009, and of course “New Coke” in 1985? All of these brands faced branding-adversity and eventual had to go back to the drawing board – in Coke’s case, just back to the “Old Coke”.
While 87% of Yahoo! employees wanted a change, the response to the rebrand has fizzled online. Below take a look at some of the top words to describe the new Yahoo! Logo:
Which leads me to my personal thought on the new logo:
Fun Fact 1 – The design was created by a team which included Marissa Mayer and an intern.
Fun Fact 2 – You too can now create your own Yahoo! inspired logo here!