Tim Says: If You Can’t Tell a Story in a Six Second Video, You’re Not Trying

Posted on July 15, 2013 by Admin

Tim BakerOur own Tim Baker was interviewed in PR News on how to tell a story in a 6-second Vine style video.   He makes an excellent point in comparing it to a press release (where we often try to tell a story by the end of a sub-head).

Make sure your video tells a story. You wouldn’t put out a press release that didn’t tell a story, so treat your video content the same way. Whether it’s a six-second Vine, 15-second Instagram or two-minute video on YouTube, find a way to convey a message or headline that you want people to take away from it. Anyone that thinks you can’t tell a story in six seconds just isn’t trying hard enough.


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